Hi! I’m Alfie. I’m a former VP of People/Operations, and now coach people through crises that aren't only about work. While my background is in business, I have found that what happens outside of our work and in our personal lives has a huge impact on performance and overall happiness.
Coaching is never about what’s wrong with you or your life. Often a professional or personal crisis is a tipping point that highlights a time for introspection, change and massive growth. I have seen what life challenges have done for me personally and for countless others. My focus has been on helping people with everything that isn’t just pure business: health, relationships, family and parenting, loss, aging parents, depression, and spiritual growth, to name a few.
About Alfie
Alfie has more than 15 years of coaching experience and many more in his own life and personal development journey. Long ago, he studied business and psychology, and was a management consultant and a startup executive at various growth-stage companies in both People and Operational roles, so he understands the intensity and demands of busy professionals.
Through his amazing wife, son and dog, he also understands the beauty of love and connection and the challenges personal relationships hold. Alfie has also dealt with personal loss and the challenges of changing careers.
Alfie has a unique mix of professional experience, spanning continents and industries, a big dose of empathy and understanding of the human experience, and a lot of personal life experiences that have shown him how to help others commit to a life of growth, which he brings to each conversation.
Coaching is about giving you a toolbox to handle life; the changes you will initiate and the changes life will throw your way.
One-on-one Coaching
Companies and TeamsOne-on-one Coaching
One-on-one Coaching
My goal is to help you overcome whatever challenges you currently face and be better prepared for what is next in the curriculum of your life.
“I’ve had the pleasure of having Alfie as part of the Red Bull Academy. He has been an outstanding coach and mentor to our Founders and Start-Ups. I have been impressed with Alfie’s ability to understand the fundamentals of various types of businesses, and provide a strategic and practical perspective to each Founder, while also showing great empathy for the personal challenges on the journey.”
Ian Calvert
Global Project Leader, Red Bull, Founder at FURTHER
Companies and Teams
Companies and Teams
I work with people and teams and unlock the potential of People, Performance, Culture and DEI.
“ Alfie cared deeply about our social cause, the organization, and has the skills to build a team and business from scratch. He manages the stress of scaling business environments very well. Alfie played a very valuable role for us at a critical time for our organization. I’d recommend him to any business looking for a talented leader.”
Maryana Iskander
CEO, Wikimedia Foundation, Former Harambee CEO
One-on-one Coaching
My goal is to help you overcome whatever challenges you currently face and be better prepared for what is next in the curriculum of your life.
“I’ve had the pleasure of having Alfie as part of the Red Bull Academy. He has been an outstanding coach and mentor to our Founders and Start-Ups. I have been impressed with Alfie’s ability to understand the fundamentals of various types of businesses, and provide a strategic and practical perspective to each Founder, while also showing great empathy for the personal challenges on the journey.”
Ian Calvert
Global Project Leader, Red Bull, Founder at FURTHER
Companies and Teams
I work with people and teams and unlock the potential of People, Performance, Culture and DEI.
“ Alfie cared deeply about our social cause, the organization, and has the skills to build a team and business from scratch. He manages the stress of scaling business environments very well. Alfie played a very valuable role for us at a critical time for our organization. I’d recommend him to any business looking for a talented leader.”
Maryana Iskander
CEO, Wikimedia Foundation, Former Harambee CEO
“Want to get great at something? Get a coach”
Atul Gawande
Jamie Kern Lima
40-50% of marriages end in divorce
National Center for Family & Marriage Research
29% of Americans have been diagnosed with depression during their lifetime—with women and young adults more likely to be diagnosed with it”
Gallup 2023
Entrepreneurs divorce at 5-10% higher rates than the rest of the population
23.1% of U.S. adults experienced a mental health condition in 2022
Natiornal Survey on Drug Use and Mental Health
Approximately 60% of new managers will fail in their role while 58% of new managers do not receive adequate training
(Society for Human Resource Management (SHRM))
A 2022 survey of 15,000 workers across 15 countries by McKinsey Health found that a 1/4 of employees experienced burnout symptoms.
76% of respondents in a Mental Health America and FlexJobs study agreed that workplace stress affects their mental health
Resources
Want to get great at something? Get a coach
How do we improve in the face of complexity?
Atul Gawande has studied this question with a surgeon’s precision.
3,953,238 views | Atul Gawande | TED2017 | April 2017